Variable substitution
Use {firstName}, {propertyAddress}, {price}, {viewingDate}, RealtyPA fills them in based on the contact + listing context.
Reusable message templates that auto-personalise.
Build a "Just listed" template, a "Showhouse reminder" template, a "Post-viewing follow-up" template. Each one auto-fills the contact name, the property address, the price, the next step. One tap to send a message that reads like you wrote it from scratch.

Use {firstName}, {propertyAddress}, {price}, {viewingDate}, RealtyPA fills them in based on the contact + listing context.
When you open a contact at "Offer made" stage, RealtyPA suggests the right template for that moment.
Principals lock the agency-wide templates; agents can add personal variants on top.
Templates are full message bodies, subject, body, attachments. Signatures are just the sign-off.
Yes, open rate, reply rate, conversion rate per template. Top performers surface in the suggestions.
Yes, SMS templates have stricter character limits (160) but the same variable substitution.

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