Multi-signal scoring
Engagement (replies, opens, viewings) + fit (criteria match) + recency (last touch) + purchase signals (financing applied, viewing booked) all factor in.
Contacts & Leads
Lead Scoring
Know which lead to call first. Every morning, automatically.
Every lead in RealtyPA gets a 1-100 score based on engagement, fit, recency, and purchase signals. Open RealtyPA in the morning; the top of your inbox is the lead most likely to transact today. Stop guessing.
Built for the way South African agents actually work.
Self-tuning
The model learns from YOUR closed deals, which lead patterns convert in your market, your suburb, your style.
Transparent scoring
Click a score to see what signals contributed. No black box; agents always understand why a lead is hot.
About Lead Scoring.
How is this different from Predictive Insights?
Predictive Insights is the broader system; Lead Scoring is one specific output. Lead Scoring runs on every lead; Predictive Insights also surfaces seller-side opportunities.
Can I override the score?
Yes, manual override per lead, with a note. Useful when you have human knowledge the system doesn't (e.g. "she just inherited a property and needs to sell").
How long until it's accurate for me?
Out of the box: useful but generic (based on aggregate SA agent data). After 30-60 days of your own deal flow: meaningfully tuned to your patterns.
Lead Scoring for South African agents, by province.
Lead Scoring in Western CapeMedian R2.1M · ~2.4M ervenLead Scoring in GautengMedian R1.55M · ~3.1M ervenLead Scoring in KwaZulu-NatalMedian R1.4M · ~1.6M ervenLead Scoring in Eastern CapeMedian R870k · ~1.0M ervenLead Scoring in Free StateMedian R780k · ~520k ervenLead Scoring in MpumalangaMedian R1.05M · ~620k ervenLead Scoring in LimpopoMedian R890k · ~480k ervenLead Scoring in North WestMedian R920k · ~430k ervenLead Scoring in Northern CapeMedian R720k · ~210k erven
Ready to try Lead Scoring?
Start with 30 days free and 5 property reports. No card required.